VeganApproved was started by two best friends, Adam Lipson and Leo Palatnik. Both care deeply about animals and the prevention of animal cruelty. While Adam maintains a strict vegan diet and lifestyle, Leo not so much; it's work in progress. Needless to say, they both live a very active lifestyle. They both do yoga, surf, hang out with friends, and of course, eat. Without having many vegan restaurants options to choose from, it's a constant battle of decisions on where these two can go eat and both be happy and satisfied. Little did they know, they are not the only ones facing these challenges. It is very common amongst vegans when it comes down to going out and eat with friends, family, etc.
So Adam and Leo came up with a great idea! VeganApproved. What VeganApproved does is to add more vegan-friendly dishes at common restaurants. They do this by forming alliances with the owners and coming up with unique vegan-friendly dishes by working with the chef. This way, a vegan has a whole lot more dining options and can enjoy restaurants along with their friends and family, and the restaurant can, therefore, cater to vegans, opening up a whole new market to them. It's a win-win for everyone!